/AH-YAT/ - means love in Ilocano.

For generations, Ilocano families lived with long separations. Men left home to work in fields or at sea. Parents worked in other towns or countries to provide for their families. Yet through all the distance, love held its shape. It was practical, patient, steady. It survived through handwritten letters, long periods of waiting, and the quiet promise of return. This is the kind of love Ayat was created to honor.

The opening notes of ambrette seed and pear skin reflect the warmth of familiarity. Not the rush of new love, but the comfort of someone who has never truly left your life. In the heart, orris and jasmine petals bring a gentle tenderness, echoing the emotional softness of reunion. The base of ambroxan, white musk, and light woods settles into the skin with the same quiet certainty that defines Ilocano devotion.

Ayat is the cultural truth of Ilocano love in fragrance form.

A premium scent carrying a story people have lived for generations.

NOTES:

Top: Ambrette Seed, Pear skin, Aldehydes

Middle: Orris, Jasmine Petals, Cashmeran

Base: Ambroxan, White Musk, Soft Woods

When to wear: Everyday, when you want to smell clean and natural but unforgettable.